Perancangan Dan Produksi Iklan Motion Graphics Produk Air Minum Dalam Kemasan Airmu Pt Cahaya Bumi Intanpari Kabupaten Karanganyar Sebagai Sarana Informasi Dan Promosi

Abstract

Abstract The development of digital media has prompted companies to utilise more effective visual
communication strategies to convey information and promote products. PT Cahaya Bumi Intanpari in
Karanganyar Regency, as the producer of the bottled drinking water brand Airmu, requires promotional media
capable of attracting attention and raising public awareness of its products. Therefore, this study aims to
design motion-graphic-based advertisements as a means of communication and promotion that is engaging,
attractive and easy to understand. The methods used in this design process include data collection through
observation, interviews, and literature review. This was followed by the design process, which encompassed
concept development, storyboarding, visual design, animation, and rendering. The visual concept emphasises
simplicity, clarity of message, and the use of dynamic graphic elements to capture the interest of the target
audience. The result of this design is a motion graphics advertisement video showcasing the product’s identity,
its advantages, and key messages regarding the importance of consuming healthy and hygienic drinking
water. This medium is expected to enhance brand awareness and expand the promotional reach of the Airmu
product. Thus, motion graphics serve as an effective promotional solution that aligns with current
developments in digital technology. this research will produce a Motion Graphic Advertising Video for Airmu
Packaged Drinking Water Products from PT Cahaya Bumi Intanpari, Karanganyar Regency.