Perancangan Dan Produksi Video Motion Graphics Sebagai Media Promosi Pada Toko Roti De Bakery

Abstract

Abstrak De Bakery Bakery is a micro, small, and medium-sized enterprise (MSME) engaged in the food sector,
particularly in the production of bread and cakes. Its previous marketing activities relied mainly on simple
promotional media, resulting in information about its products and services not being conveyed optimally and
limiting its promotional reach. Therefore, a more attractive and informative promotional medium is needed
to introduce De Bakery’s products to a wider audience. This study aims to design and produce a motion
graphics-based promotional video as a digital promotional medium for De Bakery Bakery. The methods used
include data collection through observation and interviews, needs analysis, and promotional media design.
The video production process was carried out through several stages, namely concept development,
storyboard preparation, graphic asset design, animation, and final rendering. The result of this study is a
motion graphics-based promotional video that presents information about the business profile, products, and
services offered by De Bakery. The promotional video is expected to increase marketing appeal and help
expand the promotional reach of De Bakery Bakery.