Pembuatan Video Film Pendek Sebagai Media Kampanye Keberanian Speak Up Melawan Bullying Di Sekolah (Studi Kasus: Smpn 2 Tawangmangu)
Pembuatan Video Film Pendek Sebagai Media Kampanye Keberanian Speak Up Melawan Bullying Di Sekolah (Studi Kasus: Smpn 2 Tawangmangu)
Keywords:
Short Film, Speak Up, Bullying,, MDLC,, Cinematography.Abstract
Abstract Bullying in schools, particularly financial extortion, remains a critical issue with adverse effects on
students' psychological development. Many victims choose to remain silent due to fear, necessitating effective
educational media to motivate students to speak up. This study aims to produce a short narrative film titled
"Keberanian Speak Up Melawan Bullying" as a social campaign medium at SMPN 2 Tawangmangu. The
development method employed is the Multimedia Development Life Cycle (MDLC) by Luther-Sutopo. The film
production utilized a planned cinematography approach, including the application of warmer tone color
palettes and specific camera techniques. Testing results based on questionnaires from 35 respondents yielded
a feasibility score of 89.43%. Based on these results, the film is declared highly feasible and effective as an
educational campaign instrument.